Branching out—using Qwitter as a useful PR tool

6 Sep

My aversion to technology goes way back to when I was growing up in a small Texas town. The internet came to other households in the late 90’s but not to mine. My mother developed a fear of technology after watching the 1995 Sandra Bullock thriller “The Net,” a movie about a woman whose identity is stolen through the internet and on the run from murders because she knew too much or something.

From then on, my interaction with technology was on a need-to-learn basis. I took keyboarding when I was 15 because it was a requirement. I didn’t get an email address until 2001 when I had to for college. I learned how to use Photoshop, video editing and a content management system when I did corporate communications at Dallas/Ft. Worth International Airport in 2007.

It’s not that me and technology are a bad combination. It’s just that I don’t have a natural inclination to want to get my hands on the latest tech toys or platforms and explore. I admit it. It’s a weakness for a journalism professional in the current social media climate.

That’s why I’m here taking a social media class because I need a little help.

I’ve heard about Twitter for years, mostly because of celebrities like Ashton Kutcher, Miley Cyrus and Amanda Bynes, who are either incriminating themselves on the platform or heightening it to a new level. Naturally, I stayed away until I discovered a relevant use for it for myself.

Screen Shot 2013-09-06 at 5.37.25 PM

Source: useqwitter.com

One of the most interesting tools I’ve been introduced to so far is Qwitter, an application that lets Twitter users see when followers un-follow them. With Qwitter pro, you can even search by date to find out around what time a certain amount of red defectors fled and which green ones are still around. Inactive users show up as orange.

This could be a supplemental tool for public relations folk to track who left their client/s after a major blunder.

Tom Cruise’s official Twitter site, @TomCruise, has 4.2 million followers. Do you think his powerful pr team tracks the flock after each bad divorce article or Scientology outburst?

Source: bestdamncreativewritingblog.com

Source: bestdamncreativewritingblog.com

Lance Armstrong’s official Twitter site, @lancearmstrong, has 3.9 million followers. I wonder how many were there before his 2012 confession to doping? @Samjb may know this, since she’s a follower.

John McCain’s official Twitter site, @SenJohnMcCain, has 1.8 million followers. Did any of those flock away after the online poker playing incident during the open house Syria meetings Tuesday? Maybe he got some new poker-playing followers out of it.

How about @anthonyweiner, Anthony Weiner’s official page? He has 22,788 followers. Did any of them leave after Weinergate? I’m actually surprised he still has that many. Maybe it’s closer to 12,000, since 48 percent of Twitter users are apparently inactive.

Some think that Qwitter, although a very cool application, only causes drama. Others feel rejected by the whole proposition, even though the creators have been able to financially profit from the application. Who.unfollowed.me is also a similar platform worth trying.

Of course, thorough analytics from other reliable sites will be able to give a better picture of why little Tweeters are flocking away, but Qwitter could show that waving red flag to start the process of “Why?”

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One Response to “Branching out—using Qwitter as a useful PR tool”

Trackbacks/Pingbacks

  1. LinkedIn—useful for more than just posting resumes | Marisa Alvarado - September 20, 2013

    […] course, I wouldn’t be my paranoid mother’s daughter if I didn’t note that a possible downside for LinkedIn users is that they are […]

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