Tag Archives: Kate Knibbs

“Throwback Thursday”—a good tool to engage your audience

1 Dec
Source: nothingstill.bigcartel.com

Source: nothingstill.bigcartel.com

The “$5 Scarves” sign got me. As I was perusing the shelves of Forever 21 at the mall this week, I noticed that I was suddenly surrounded by a horde of teenagers. I was a little embarrassed at first because I hadn’t been in that store in several years, and I was a fashion generation removed from most of the shoppers trying to get Black Friday deals.

The deeper into the racks I delved, the more and more I saw outfits that could have come straight out of a “Saved by the Bell” rerun—thick, bulky, ill-fitting sweaters with smiley faces on the front; skirts and shirts made out of a black-and white-checkered pattern that matched the coat my mom bought in 1990, and those thick, square colored sunglasses I saw so much of this summer.

It made me realize these “throwback” looks these teenagers were reveling in were from my own fashion past, minus the aqua fanny pack. I am now in the “throwback” generation.

It finally happened.

I don’t begrudge them their retro wear anymore than I would try to talk the teenage version of myself out of replicating the cover of The Bangles greatest hits album in the late 1900s. It’s a right of passage in a way. That’s probably why “Throwback Thursday” is so popular. If I can’t laugh at me giving my best Jennifer Beals impression, what was it all about, then?

According to knowyourmeme.com, “‘Throwback Thursday’ is an Internet theme day observed on every Thursday during which people share an old photograph of themselves via social networking sites and image-sharing communities, most notably through photo-sharing mobile app Instagram.”

You’ve probably seen the hashtag #throwbackthursday or #tbt or participated through Facebook, Twitter or Instagram.

“It rose to such infamy that along came #flashbackfriday so people would have an excuse to post old pictures two days a week instead of one. It’s so popular that there are over 40 million pictures  tagged with #tbt on Instagram, another nearly 23 million with #throwbackthursday and there are even over 135,000 hilariously tagged with #throwbackthursdayy,”  said Kate Knibbs of Digital Trends.

It’s more than just to pay homage to major fashion missteps or “the good old days.”

“While baby pictures are cute and can get you a lot of likes, there is much more to Throwback Thursday than just photos from way back. If you participate in the trend correctly you can brand your business and earn a lot of respect and social credibility. It also gives you great content to share on a variety of different platforms,” said Stephanie Frasco of Social Media Today.

Splash Media, a social media solutions group, posted a video with the headline—“Throwback Thursday: Rewind back to our 1st social media marketing SplashCast.”

Disney Social Media Magic posted this photo on Facebook with the caption—“It’s Throwback Thorsday!”—to promote the new Thor movie.

Source: Facebook.com/DisneySMMagic

Source: Facebook.com/DisneySMMagic

Snowbird ski resort in Utah uses the opportunity to post past pictures from the resort.

Source: slopefillers.com

Source: slopefillers.com

You can have some fun with this if you put in a little effort.

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